Dynamism and personalisation of customer communications
As we have mentioned in previous articles, customer communications are crucial for a business because, depending on the quality of [...]
Features to highlight in customer-oriented CCM solutions
In a previous article, we outlined the main benefits that a CCM solution could provide in terms of increasing customer [...]
CCM solutions and customer retention: what are the benefits?
In these times of uncertainty and chaos, many companies have been forced to cut their marketing budget due to the [...]
Choosing a CCM solution (Customer Communication Management) quickly and well
When you choose a customer communication management (CCM) software - or any other business software, for that matter - you [...]
The Return on Investment (ROI) of Customer Communication Management
Customer Communication Management (CCM) technology is designed to help organizations create, distribute, and manage multi-channel communications for greater customer satisfaction, [...]