New technologies, new devices and society itself mean that companies face constant challenges with customers who demand personalised communications through different communication channels.
This new situation creates the need to reinvent the customer relationship model towards a Customer Centric model that guarantees a personalised and immediate experience.
Customers must feel unique and companies must be able to anticipate their customers’ needs, avoiding generic product offers: who has not received an offer for a product that they had already contracted or that did not meet their needs? The image that is projected is that of not knowing your customer and offering them the same as the rest. By taking advantage of iberDok’s functionalities you will be able to make communications meaningful and relevant.