Every year, Aspire Leaderboard sets up a leaderboard that allows potential buyers to compare solution providers for the management of their customers’ communications. After analyzing functionalities, usability, behavior and user experience of different products, it has positioned iberDok as one of the leading solutions both in the Spanish market and, especially, in the Latin American market.
It is remarkable the relevance of the solution for the analyst in terms of Business Automation functionalities, facilitating the efficiency of communication personalization processes, and Communication Composition, making easy and intuitive the configuration of templates, models and environments on which to compose such communications.
iberDok, according to Aspire, stands out for having a CCM platform that is very capable and has some unique approaches, especially in terms of version management. This is done through the addition of a “data mark”, which can be dynamically customized and can range from something as simple as static or dynamic text, an image or barcode, to complex interactive graphics or the incorporation of dynamic Google maps.
iberDok is completely browser-based, and the design tool has all the necessary features for intuitive use. It offers detailed conditional logic, supports different layout options, stores content fragments centrally and even has an inline visual exploration tool to find dependencies between content fragments. Users can design and move content elements in a template using drag-and-drop functions.
These and other features have brought iberDok to the top of the comparative rankings. You can read the details of the Aspire evaluation at this link: Access Aspire evaluation
Recently, iberDok has also been included by Gartner in its ‘Market Guide for CCM’ report, highlighting it among the most representative Customer Communications Management solutions in the market.